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F. Bilgin
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Univ.-Prof. Dr. F. Bilgin

Professorin für Marketing an der Marmara Universität Istanbul und Gastprofessorin an der Johannes Kepler Universität Linz, Institut für Handel, Absatz und Marketing.Univ.-Prof. Dr. F. Zeynep Bilgin is professor of marketing and holds a phD from Bogazici University. She worked on her phD thesis in the framework of a DAAD Scholarship at Hamburg University, Germany, became associate professor and full professor at Marmara University, Faculty of Business Administration, Istanbul, and also the Head of Department of Marketing (Eng). At the Johannes Kepler University, Linz, and at the Fachhochschule Joanneum, Graz, she holds blocked seminars on international marketing and international consumer behavior.

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International Marketing Compact offers a new perspective in teaching international marketing. The authors address issues in a novel way by bringing in cases from advanced and emerging markets. In this connection they also discuss technological requirements of the 21st century and how these ...

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